The increasing use of “big data” -- large, multi-dimensional and quickly-changing datasets -- prompted this research, depth interviews that explore how big data affect organizations or even society at large. Examples include one firm now selling data on oil well flow to the well owners, but considering giving it away instead and selling analytics that flag danger signs using 18 years of archival data. The authors conclude that even small firms will find opportunities in big data, likely using consultants rather than employing specialists, and that business as usual will – and should – shift to more creative data usage.
Producing reliable sales forecasts for new products is notoriously difficult. Traditional surveys have been popular for decades but they are relatively...
Entrepreneurial Motivation, Environmental Influences and Short-Term Orientation Among Chinese Digital Start-Ups
Contemporary Chinese digital start-up enterprises present new realities rarely seen in other countries with rapid growth over a very short period.