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Deva Rangarajan

Deva Rangarajan

Ball State University

Deva Rangarajan is an Associate Professor of Marketing and Director of the Center for Professional Selling at Ball State University. He has a Ph.D. in Marketing from the University of Houston. He has co-authored on articles in the domain of marketing, sales, and entrepreneurship. He has published in peer reviewed journals and has engaged in corporate training programs for a number of multinational organizations.


Related articles


One Approach to Repeat Business: “Customer Success Managers”

by Betsy Gelb, Deva Rangarajan, Bryan Hochstein, Mikael Blaisdell

Software vendors have pioneered the deployment of professionals charged with enhancing the success of that vendor’s customers.

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Illustration depicting arm wrestling


Big Data

How Big Data Can Transform Outcomes and Opportunities

by Betsy Gelb, Deva Rangarajan, Heli Hallikainen, Tommi Laukkanen

The increasing use of “big data” -- large, multi-dimensional and quickly-changing datasets -- prompted this research, depth interviews that explore how big data...

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A lock over data
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