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Tommi Laukkanen

Tommi Laukkanen

University of Eastern Finland

Tommi Laukkanen is a Professor of Marketing at the University of Eastern Finland Business School. He has published around 50 peer-reviewed international scientific articles in business and information management journals, including Journal of Business Research, Tourism Management, Industrial Marketing Management, International Journal of Information Management, and International Marketing Review. He is also an Associate Editor for the International Marketing Review. His PhD is from the Lappeenranta University of Technology.

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Related articles

Digital

Big Data

How Big Data Can Transform Outcomes and Opportunities

by Betsy Gelb, Deva Rangarajan, Heli Hallikainen, Tommi Laukkanen

The increasing use of “big data” -- large, multi-dimensional and quickly-changing datasets -- prompted this research, depth interviews that explore how big data...

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