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Strategy

Competition

Competition Traps: Unconscious Biases and Conscious Decisions

by Oleksiy Osiyevskyy, Liudmyla Shevchenko, Olga Marchenko, Yurii Umantsiv

Competition traps are common situations across industries where players become locked in intense and ineffective competitive positions leading to negative...

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Digital generated image of DOLLAR sign made out of cheese loaded into mousetrap

Strategy

Competition

Telecommunications

Online Platform Dominance: The Case for “First Viewer” Advantages

by Victor Glass, Antonio Nicita, Stefano Gori

Big digital platforms or “Big Tech” companies are the object of extensive academic research, competition policies, antitrust proceedings, and new regulatory...

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Businessman hand holding smart phone

Marketing

Brand Management

Consumer Behavior

Becoming Sacred to the Consumer

by Robert M. Schindler, Elizabeth A. Minton

Although sacredness is usually associated with religion, consumer research has shown that everyday things and experiences – and their brands – can become sacred...

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Smartphone on pink background for display product or text

Ethics

Leadership

Human Resources

Why Lies Don’t Pay in Negotiations and the Workplace

by Alex B. Van Zant, Jessica A. Kennedy, Laura J. Kray

We discuss the consequences of undetected lies for professional relationships. Lying is common in various professional contexts and typically goes undetected...

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Businessman holding mask over his face

Strategy

Digital

Management

Digital Ecosystem: A Mechanism of Economic Organization of Enterprises of the Future

by Oleksiy Osiyevskyy, Yurii Umantsiv, Yuliia Biliavska

Today’s era of massive accumulation of digital data allows tracking consumers’ digital footprints and market trends up to minor nuances, enabling new models for...

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Artificial Intelligence robot and global network

Innovation

Leadership

Management

How Toyota Is Organized for Innovation

by Mostafa Sayyadi, Michael J. Provitera

Toyota, led by bureaucratic management has not stifled innovation. In fact, rigidity of leadership functions has led to the management by objectives (MBO) style...

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Digital generated image of futuristic car moving fast on blue surface.

Accounting

Digital

Regulation

Accounting in the Virtual World: Legal & Ethical Challenges in the Metaverse Economy

by Saheli Nath

The metaverse is a shared, 3-D, immersive virtual space where individuals, groups, and organizations can interact with each other. We identify legal and ethical...

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Asian man viewing data using virtual reality glasses

Climate Change

Infrastructure

Sustainability

Iberdrola's Roadmap to Successful Energy Transition

by Shubh Majumdarr, Abhinav Jindal , Shilpee A. Dasgupta

Iberdrola, the Spanish electric utility's successful energy transition over the past two decades, is a veritable tour de force. Its roadmap to success can serve...

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Solar energy field and wind turbines seen from the air during sunrise

Case

Strategy

Marketing

Dollar Tree Case Study: Price Leadership and Strategic Planning for Market Success - When Dollar Store Items Sell for More than a Dollar

by Art Weinstein , Jasmine Pottinger, Ann Mantle

Dollar Tree, Inc. is the second largest dollar retailer comprised of Dollar Tree stores and the Family Dollar chain. This case analyzes the Dollar Tree division...

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Image of a dollar tree

Human Resources

Management

Leadership

The Return-to-Office Decision Post-COVID: The Effects on Firm Performance

by Rob Bogosian, Lynda Byrd-Poller

Business leaders are facing critical, post-COVID return-to-office decisions that will impact organizational culture, employee engagement, and firm performance...

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Mature woman on chair with laptop near lake, side view

Marketing

Brand Management

Consumer Behavior

The Future of Marketing: Interview with Andrea Terrassa, Global COO Dentsu Creative and COO Dentsu Americas

by Francisco J. Quevedo

In the context of the 5th Annual RBS Marketing Summit, we interviewed the opening keynote speaker, Andrea Terrassa, Global COO of Dentsu Creative and COO of...

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Andrea Terrassa

Marketing

Diversity

Consumer Behavior

Executive Insights: An Interview with Bill Imada, Chairman and Chief Connectivity Officer at IW Group

by Stacy Smollin Schwartz

I discussed the latest marketing trends with Bill Imada, Chairman and Chief Connectivity Officer at IW Group and the co-founder of the National Millennial Gen Z...

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Bill Imada

Rutgers University

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