It is clear that the current business environment has changed fundamentally over the past several years. Major transformations were well underway prior to the...
Rising on the Storm: A Comparison of the Characteristics of Entrepreneurs and New Ventures During and Before the Covid-19 Pandemic
This study examines unique characteristics of newly-minted businesses and outlines emerging challenges for starting a new business during a pandemic.
Today’s market environment puts constant pressure on managers to achieve and maintain continuous business growth in terms of new clients, revenue, market share...
Supply Chain Management
In today’s supply chains, there are a lot of uncertainty. The proliferation of products, build-to-order, shorter order-to-delivery cycles, and increased...
Orthodox theorists often unwittingly invoke military language when writing about business-related phenomena. This paper has two objectives. First, it...
Brand choice is not strictly rational, yet brands keep pouring hundreds of billions of dollars into rational, attribute-based advertising. This research paper...
Distribution channels for scented products rarely interact. Consumers either smell and buy scented products in store or purchase them online without smelling...
This paper uses the failed AT&T/Time Warner merger as a case study to show that mergers between companies with markedly different cultures are likely to fail.
Achieving "continuous business growth" amidst high competition is challenging for a young company. However, Xiaomi India did it with the philosophy of...
Executive Insights: An Interview with Brian Goehring, Associate Partner, AI Research Lead at the IBM Institute for Business Value
An interview with Brian Goehring, Associate Partner, AI Research Lead at IBM Institute for Business Value. Artificial Intelligence (AI) has become all pervasive...