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International Business

Economy

Misrepresentations About International Trade: The Case of Apple’s iPhone

by Farok Contractor

In the present debates about US manufacturing and trade deficits, the case of the Apple iPhone provides several useful insights. Apple is responsible for far...

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An iPhone x box on a light box early in the day with a made in the USA band.

Social Media

Consumer Behavior

Marketing

Leveraging Social Media for Entrepreneurial Marketing in Fashion and Beauty: Practical Insights on Self-Presentation and Influencer Collaboration

by Areej Alhouli, Sussie Morrish, C. Michael Hall

This study explores the intersection of self-presentation and entrepreneurial marketing, focusing on social media and influencer collaborations. Introducing the...

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Digital

Consumer Behavior

Marketing

What Managers Need to Know about Incentivized Reviews: Pros, Cons, and the Effects of Cultural Differences

by Iman Raoofpanah , Chris Groening

Consumers consult online reviews to reduce uncertainty with purchase decisions. Additionally, the authors present a study that uncovers regional and cultural...

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young fashionable woman swiping on smartphone

AI

Human Resources

Management

Shortcut or Sellout? Perceptions of AI Use and Disability in the Workplace

by Mason Ameri, Terri R. Kurtzberg, Hao Su

Artificial Intelligence (AI) is reshaping the workplace, but its use may carry risks. In an experiment, we tested reactions to an email in which an employee...

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Abstract image of robots working in an office environment including creating blueprint of robot arm, making a phone call, and typing on a keyboard.

Fashion

Consumer Behavior

Marketing

Stand Out from the Crowd! Sparking Online Consumer Curiosity for Gender-Neutral Fashion Apparel

by Meg Michelsen, César Zamudio, Yiru Wang

Despite the growing popularity of gender-neutral fashion, particularly among Gen Z consumers, little is known about how to effectively display gender-neutral...

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Gen Z teenager poses full body towards camera, showing attitude

Strategy

Management

Navigating Organizational Disruption: A New Approach to Customer Service

by Lynda Byrd-Poller, Rob Bogosian

In today's volatile, uncertain, complex, and ambiguous (VUCA) world, customer expectations are rapidly evolving and they are sending business leaders a message...

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Leadership

Strategy

Management

Longevity-Centered Leadership: Bringing Your People’s Best within the Value Creation Management Agenda

by Oleksiy Osiyevskyy, Vladyslav Biloshapka, Yuriy Sorochynskiy

Corporate longevity depends on the organization’s ability to sustain a winning business model by continually improving the value creation mechanisms to match...

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Old tree with beautiful branches

International Business

Strategy

Why Geo-Political Tensions Present both Opportunities and Challenges: Insights from Taiwanese Firms

by Yu-Ting Huang, Ying Zhu, S. Tamer Cavusgil, Sebastian van der Vegt

The influence of geo-political tensions and a new incoming US administration has sparked significant debate over whether we are experiencing a ‘de-globalization...

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