International Business
Economy
Misrepresentations About International Trade: The Case of Apple’s iPhone
In the present debates about US manufacturing and trade deficits, the case of the Apple iPhone provides several useful insights. Apple is responsible for far...

Social Media
Consumer Behavior
Marketing
Leveraging Social Media for Entrepreneurial Marketing in Fashion and Beauty: Practical Insights on Self-Presentation and Influencer Collaboration
This study explores the intersection of self-presentation and entrepreneurial marketing, focusing on social media and influencer collaborations. Introducing the...

Digital
Consumer Behavior
Marketing
What Managers Need to Know about Incentivized Reviews: Pros, Cons, and the Effects of Cultural Differences
Consumers consult online reviews to reduce uncertainty with purchase decisions. Additionally, the authors present a study that uncovers regional and cultural...

AI
Human Resources
Management
Shortcut or Sellout? Perceptions of AI Use and Disability in the Workplace
Artificial Intelligence (AI) is reshaping the workplace, but its use may carry risks. In an experiment, we tested reactions to an email in which an employee...

Fashion
Consumer Behavior
Marketing
Stand Out from the Crowd! Sparking Online Consumer Curiosity for Gender-Neutral Fashion Apparel
Despite the growing popularity of gender-neutral fashion, particularly among Gen Z consumers, little is known about how to effectively display gender-neutral...

Strategy
Management
Navigating Organizational Disruption: A New Approach to Customer Service
In today's volatile, uncertain, complex, and ambiguous (VUCA) world, customer expectations are rapidly evolving and they are sending business leaders a message...

Leadership
Strategy
Management
Longevity-Centered Leadership: Bringing Your People’s Best within the Value Creation Management Agenda
Corporate longevity depends on the organization’s ability to sustain a winning business model by continually improving the value creation mechanisms to match...

International Business
Strategy
Why Geo-Political Tensions Present both Opportunities and Challenges: Insights from Taiwanese Firms
The influence of geo-political tensions and a new incoming US administration has sparked significant debate over whether we are experiencing a ‘de-globalization...
