In the present debates about US manufacturing and trade deficits, the case of the Apple iPhone provides several useful insights. Apple is responsible for far...

This study explores the intersection of self-presentation and entrepreneurial marketing, focusing on social media and influencer collaborations. Introducing the...

Consumers consult online reviews to reduce uncertainty with purchase decisions. Additionally, the authors present a study that uncovers regional and cultural...

Artificial Intelligence (AI) is reshaping the workplace, but its use may carry risks. In an experiment, we tested reactions to an email in which an employee...

Despite the growing popularity of gender-neutral fashion, particularly among Gen Z consumers, little is known about how to effectively display gender-neutral...

In today's volatile, uncertain, complex, and ambiguous (VUCA) world, customer expectations are rapidly evolving and they are sending business leaders a message...

Corporate longevity depends on the organization’s ability to sustain a winning business model by continually improving the value creation mechanisms to match...

The influence of geo-political tensions and a new incoming US administration has sparked significant debate over whether we are experiencing a ‘de-globalization...