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Heli Hallikainen

Heli Hallikainen

University of Eastern Finland

Heli Hallikainen is a Project Researcher at the University of Eastern Finland Business School. She has published, for example, in International Journal of Information Management and Journal of Retailing and Consumer Services and presented her research at several international scientific conferences.

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Related articles

Digital

Big Data

How Big Data Can Transform Outcomes and Opportunities

by Betsy Gelb, Deva Rangarajan, Heli Hallikainen, Tommi Laukkanen

The increasing use of “big data” -- large, multi-dimensional and quickly-changing datasets -- prompted this research, depth interviews that explore how big data...

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