Can we adequately assess corporate reputation? The “No” side argues that reputation is contextually dependent and lacks a consensus definition. The “Yes” side argues that adequate does not equal perfect and that existing measures enable answering meaningful questions and making meaningful predictions. The “It Depends” side recognizes that several well-validated measures exist and set the stage for future conversations. Finally, we integrate these perspectives by recognizing we create solutions as we learn about problems in past research. The changing nature of the world, including expanding social media and changing social contracts, make this a very exciting time to study reputation.
Arizona State University
Jonathan Bundy is an associate professor of management in the W. P. Carey School of Business at Arizona State University. He received his PhD from the University of Georgia and his MBA and BA from the University of New Mexico. His research investigates the social and...
David L. Deephouse
University of Alberta
David L. Deephouse is employed as a Professor by the Department of Strategy, Entrepreneurship, and Management of the Alberta School of Business in the University of Alberta, but he believes that he is working for more than just the success of these organizations. He...
Naomi A. Gardberg
Baruch College, City University of New York
Naomi A. Gardberg (Ph.D., New York U.) is an Associate Professor of Management in the Loomba Department of Management, Baruch College – City U. of New York. Her research interests are in nonmarket competition and the creation, transfer, and dissipation of intangibles...
Florida International University
William (Bill) Newburry (Ph.D., New York U.) is Chair of the Department of International Business and the Ryder Eminent Scholar of Global Business at Florida International University. He is an Academy of International Business (AIB) Fellow and a Non-Resident Senior...
by Snejina Michailova, Christina Stringer, Alexia Husted
Modern slavery exists in developed and developing countries and in both labor-intensive and high-end sectors. While the business literature has paid attention...
by Rami Kaplan, David L. Levy, Kathleen Rehbein, Brian Kelleher Richter
Lobbying, defined as an effort to influence policy through strategic communication, has grown dramatically in recent years. This paper presents three viewpoints...