David L. Deephouse is employed as a Professor by the Department of Strategy, Entrepreneurship, and Management of the Alberta School of Business in the University of Alberta, but he believes that he is working for more than just the success of these organizations. He served seven years as the School’s Associate Dean for PhD Programs and for Research. He is also an International Research Fellow of the Oxford University Centre for Corporate Reputation. His research focuses on (1) indigenization and decolonization in business schools, universities, and businesses; (2) social evaluations of organizations, especially legitimacy and reputation; and (3) the causes and consequences of each, especially how organizations position themselves to balance pressures to conform and differentiate from local, regional, and global industry and institutional norms.