Naomi A. Gardberg (Ph.D., New York U.) is an Associate Professor of Management in the Loomba Department of Management, Baruch College – City U. of New York. Her research interests are in nonmarket competition and the creation, transfer, and dissipation of intangibles, such as corporate reputation and stigma. Her work in these areas has been published in the field’s major journals, such as the Academy of Management Review, Business & Society, Journal of Business Ethics, and the Journal of International Business Studies. She also has several cases to her credit. She recently served as Representative at Large for the SIM Division. Dr. Gardberg serves as an Associate Editor for Business & Society, on the editorial board for the Journal of Business Ethics, and as International Research Fellow, at Oxford University Centre for Corporate Reputation.