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There are an increasing number of small African traders operating business in China and developing the “China-Africa Supply Chain.” While this has contributed to the China-Africa relationship and the “globalization from below phenomenon,” there is surprising little research that has been undertaken to explore and analyze this development. In this study, we investigate how small African and Chinese traders engage in business, including managing cross-cultural communications and adapting to social norms, cultural values, and new institutional environments. Our findings indicate that agile and flexible small traders using traditional values and strong networks can thrive within globalization. Small African and Chinese traders in China expect to endure as global exporters and, by doing so, are strengthening ties between China and Africa.

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Gido Mapunda

Gido Mapunda

University of South Australia

Gido Mapunda has worked as a course coordinator and a Program Director at the School of Management, University of South Australia, Australia. He was born in Tanzania where went to school and obtained his undergraduate degree in Public Administration. Later on he...

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Xiaohui Wang

Xiaohui Wang

Sun Yat-Sen University

Xiaohui Wang is Professor in the Department of Business Administration at Lingnan (University) College, Sun Yat-Sen University, Guangzhou, China. He is Founding Director of Lingnan-ISC Environment, Health, and Safety Academy for Chinese Enterprises, and also the China...

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Denis Anthony (Tony) O’Malley

Denis Anthony O’Malley

University of South Australia

Denis Anthony (Tony) O’Malley is an Adjunct Research Fellow at the University of South Australia. He holds a Bachelor degree in Civil Engineering (Adelaide, 1965), an MBA (Alberta, 1967) and a PhD in Economics (Alberta, 1975). For almost 40 years he provided consulting...

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John Benson

John Benson

Monash University Malaysia

John Benson is the Head of the School of Business, Monash University Malaysia. Professor Benson is a Fellow of the Academy of Social Sciences in Australia and a Senior Associate of St Antony's College at Oxford University. He has held visiting professorships at Oxford...

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Ying Zhu

Ying Zhu

University of South Australia

Professor Ying Zhu is the Director of the Australia Centre for Asian Business at the University of South Australia - which aims to broaden the Australian understanding of the diverse Asian business environment - and views the study of Asian business and management as an...

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