Professor Ying Zhu is the Director of the Australia Centre for Asian Business at the University of South Australia - which aims to broaden the Australian understanding of the diverse Asian business environment - and views the study of Asian business and management as an issue of international importance given the significance of these economies to international trading relations and economic prosperity. Professor Zhu draws on his business expertise, bilingual language capabilities and strong industry links to assist organizations to develop business synergies with their Asian counterparts.