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Can Uslay

Can Uslay

Rutgers Business School

Can Uslay is an Associate Professor and the Vice Dean for Academic Programs and Innovations at Rutgers Business School, Newark and New Brunswick. He received his MBA and Ph.D. from the Georgia Institute of Technology. His research interests lie broadly within marketing strategy and theory construction. He is a recipient of the Chancellor's Award, the Valerie Scudder Award, and several Dean's awards for outstanding scholarship, teaching, and service. His research has been presented in various international conferences and published in the leading academic journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, European Business Review, International Business Review, International Journal of Technology Management, International Journal of Business Environment, International Journal of Quality & Reliability Management, Journal of Advertising Education, Journal of Business-to-Business Marketing, Journal of Business Research, Journal of Business Strategy, Journal of Public Policy & Marketing, Journal of Research in Marketing & Entrepreneurship, Journal of Strategic Marketing, Marketing Education Review, Review of Marketing Research, and the Rutgers Business Review.

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Big Data

Marketing

Social Media

(When) Can Social Media Buzz Data Replace Traditional Surveys for Sales Forecasting?

by Yuying Shi, Ekaterina (Kate) Karniouchina, Can Uslay

Producing reliable sales forecasts for new products is notoriously difficult. Traditional surveys have been popular for decades but they are relatively...

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A Businessman holding a tablet device with tech symbols on it

Marketing

Social Media

The Good, Bad, and Ugly Side of Entrepreneurial Marketing: Is Your Social Media Campaign Unveiled, Incognito, or Exposed?

by Can Uslay

Traditional marketing media have been losing their effectiveness and digital marketing spend is on the rise. The author discusses and demarcates incognito...

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Monitors

Social Media

Periscope’s Dawn: Up or Down?

by Ashley Moffitt, Can Uslay

Fledgling social media platform Periscope has become a worldwide phenomenon thanks to the acquisition and global support by Twitter in 2015. Yet in 2016, its...

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Periscope
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