Can Uslay is Professor of Marketing, Founding Co-Director of the Center for Market Advantage, and Affiliated Faculty of Supply Chain Management at Rutgers Business School. He is a recipient of the NJ Bright Idea Award, Chancellor's Teaching Excellence Award, the Valerie Scudder Award, MAACBA Teaching Innovation Award, WDI Global Case Writing Competition Award, AMA EMSIG Best Paper Award and Promising Research Awards, and several Dean's awards. He has co-authored four and co-edited four books, and over seventy articles/book chapters/sections (eight in re-print). Among these, The Global Rule of Three (2020, MacMillan) was a finalist for the AMA Berry Book Award. He served RBS as Vice Dean for Academic Programs & Innovations (2019-2022), Vice Dean for Innovation & Strategic Partnerships (2022-2023), and AMA as Chair of the Entrepreneurial Marketing SIG (2014 – 2021). He is passionate about value co-creation with a tri-sector mindset and the power of entrepreneurial marketing to transform society.