The influence of geo-political tensions and a new incoming US administration has sparked significant debate over whether we are experiencing a ‘de-globalization’ or ‘re-globalization’ process. Taiwan, situated at the epicenter of geopolitical tensions, offers an excellent context for examining how international firms navigate these dynamics. This study investigates how firms in Taiwan adopt flexible business strategies to cope with the rising influence of geopolitical tensions and heightened competition. By carrying out both focus group interviews and case studies, we explored how these firms in different industry sectors navigate both the challenges and opportunities they continue to face in the international arena. Linking their adaptive approaches and strategic actions, we highlight potential pathways for achieving sustainable value creation, operational resilience and long-term success.
