Yu-Ting Huang, Associate Professor at National Yunlin University of Science and Technology, Taiwan, is an emerging scholar in marketing and tourism, specializing in internal marketing. She teaches marketing, tourism, and international management in an English-taught environment, fostering a global perspective. Her research focuses on Internal Marketing, Brand Equity, Service Marketing, and Cross-Cultural Studies, with publications in top international journals and presentations at global conferences. With extensive academic and industry experience, Dr. Huang offers valuable insights for practitioners and managers, enhancing strategic and cross-cultural marketing initiatives in international management.