This study examines unique characteristics of newly-minted businesses and outlines emerging challenges for starting a new business during a pandemic. Business origination more than tripled in 2020 compared to 2019 and is on track to set another record in 2021. While “covidginated” businesses are more likely to be based on hobbies and have a social mission, “covidpreneurs” indicated relatively low level of technology readiness. Availability and access to capital, time, and talent pool were identified as contributing factors to forming a business amidst the pandemic. The authors derive a taxonomy of covidginated businesses via cluster analysis and discuss policy implications.
Monserrat Garcia is currently pursuing an MBA with a marketing concentration at the Lorry I. Lokey School of Business and Public Policy at Mills College while doing an internship at a prominent Bay Area consulting firm helping it hone its communications, social media...
Joanna Poz-Molesky is an MBA candidate at the Lorry I. Lokey School of Business and Public Policy at Mills College, Oakland, CA. As an entrepreneur, Joanna has founded two organizations fostering leadership and community building. Joanna also has six years of restaurant...
Rutgers Business School
Can Uslay is Professor of Marketing and the Vice Dean for Academic Programs and Innovations at Rutgers Business School, Newark and New Brunswick. He received his MBA and Ph.D. from the Georgia Institute of Technology. His research interests lie broadly within marketing...
Ekaterina (Kate) Karniouchina
Dr. Kate Karniouchina is the Dean of Lorry I. Lokey School of Business and Public Policy. Kate holds a PhD in Marketing, an MBA, and a BA degree in Finance from the University of Utah. Her work has been widely published in academic and industry journals including the...
by Mark V. Cannice
After a four-decade hiatus, inflation has come roaring back to impact all aspects of the economy – from daily consumer purchase behavior to corporate margins...