This study explores the intersection of self-presentation and entrepreneurial marketing, focusing on social media and influencer collaborations. Drawing on qualitative insights from Kuwaiti consumers and the case of Boutiqaat, a Kuwaiti e-commerce platform. It highlights how aligning marketing strategies with consumer identities fosters engagement and growth. The research identifies key opportunities in cultural alignment, authentic partnerships, and data-driven personalization while addressing challenges such as market saturation and privacy concerns. Introducing the ALIGN Framework, this study provides actionable steps for entrepreneurs to leverage self-presentation in marketing strategies, offering a practical roadmap for building trust, sustaining growth, and thriving in competitive digital marketplaces.