Artificial Intelligence (AI) has become prevalent in almost all forms of digital marketing. This study focuses on the impact of combining the latest technology with a unitary organization and an adoptive marketing approach on tourism promotion through nation branding, and explores the application of AI in tourism promotion and nation branding efforts by analyzing the Turkish Tourism Promotion and Development Agency’s (TGA) integrated marketing intelligence system (ALICE). We show that the use of AI in marketing intelligence systems provides improved insights into budgetary and organizational efficiency. AI provides an effective adoptive international marketing strategy for destination marketing with unique opportunities for both image protection and promotion, especially since digital marketing requires active and dynamic promotion campaigns on a multitude of platforms on a global scale. Extensive research has been conducted on the utilization of AI in marketing. However, the marketing intelligence system of TGA introduces a consolidated, efficient, and unique approach to tourism promotion and destination marketing. Focusing on the benefits of AI systems for destination image promotion, this study demonstrates the specific advantages of utilizing AI in marketing intelligence systems over traditional approaches.