Sussie C. Morrish, PhD is Professor of Marketing at the University of Canterbury Business School. She has previously taught at the University of Auckland Business School. Her main research interests revolve around the marketing and entrepreneurship interface including various strategic approaches to SME growth, entrepreneurial decision-making and internationalization. Her more recent research explores the effects of disasters on entrepreneurial business and ecosystems, food security, and luxury consumption. Sussie has published in top international journals including the Journal of Business Research, Journal of Business & Industrial Marketing, International Business Review, Journal of Macromarketing, Journal of Strategic Marketing, International Journal of Disaster & Risk Management, Journal of Marketing Education, Journal of Air Transport Management and Journal of Research in Marketing and Entrepreneurship. Sussie has co-edited several special issues on entrepreneurial marketing and is Associate Editor of Journal of Macromarketing and Journal of Strategic Marketing.