Payment Services Directive (PSD2) regulations were introduced to stimulate growth and competitiveness in the EU financial sector by simplifying the sharing of the infrastructure and customer data between incumbent banks and other players, including new financial institutions and fintech startups. Alas, the new rules received a lukewarm or hostile response from the industry incumbents, who perceived them as additional costs and a possible threat to their competitive advantage. As such, PSD2 became an exemplar of the gaining attention in literature phenomenon of “imposed innovation,” a change that does not make microeconomic sense to incumbent firms but is instead mandated by influential non-market stakeholders. So far, most of the imposed innovations cases were studied in corporate social responsibility, environmental or safety domains, with limited understanding of this phenomenon in other areas. Based on a detailed case study of PSD2 implementation failure in the German banking industry, we demonstrate that without certain identifiable contextual factors, the societally-important innovations within an established industry might not materialize. By studying the implication of PSD2 and its effect on the EU banking industry, for the first time, we provide practical suggestions for how to improve the effectiveness of imposed innovation, from the public policy and firm perspectives.
Amir Bahman Radnejad
State University of New York, Brockport
Dr. Amir Bahman Radnejad is an assistant professor of management at the State University of New York at Brockport, USA. His research focuses on sustainable development, design thinking, imposed innovation, and innovation strategies. He has more than 10 years of business...
University of Calgary
Dr. Oleksiy Osiyevskyy is an Associate Professor of Entrepreneurship & Innovation and an Academic Director of the Global Business Futures Initiative at the Haskayne School of Business, University of Calgary. He designed and currently coordinates the delivery of the...
Technical University of Munich
Olivia Scheibel currently pursues a master's degree in management and technology at the Technical University of Munich, Germany. She graduated from the Cooperative State University of Baden-Wuerttemberg with a bachelor's degree in banking and finance. Since 2016 she has...
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