It is clear that the current business environment has changed fundamentally over the past several years. Major transformations were well underway prior to the global pandemic, but the latter and the ensuing global recession made the business landscape even more extraordinary. This paper discusses the new realities which define the contemporary global economy and provides insights into the changing nature of cross-border business. Specifically, we examine some of the short and long-term trends and disruptions that impact business. We also explore potential coping mechanisms and strategies that can help business thrive in this new environment.
About Rutgers Business Review
About Us
S. Tamer Cavusgil
Georgia State University, USA
S. Tamer Cavusgil is Regents’ Professor and Fuller E. Callaway Professorial Chair and Executive Director, CIBER, Robinson College of Business, Georgia State University. A trustee of Sabanci University in Istanbul, Turkey. Tamer authored more than several dozen books and...
Sebastian van der Vegt
WMBV Consulting, US
Sebastian van der Vegt is a founding partner at WMBV Consulting and President of the Netherlands Chamber of Commerce for the Southeastern United States. With over two decades of experience in management, international communications, and business development, he has...
Mourad Dakhli
Georgia State University
Mourad Dakhli, Ph.D., is clinical professor of International Business at J. Mack Robinson College of Business, GSU. He holds a PhD from the Moore School of Business at the University of South Carolina. He is also a Visiting Lecturer at Shanghai Business School, and...
Salomao De Farias
Georgia State University
Salomao De Farias, Ph.D., is a professor of International Business at J. Mack Robinson College of Business, GSU. He graduated at University of Sao Paulo, Brazil. Prior to joining GSU, he served as a tenured Marketing faculty member at the School of Business, Federal...
Evaristo F. Doria
Georgia State University
Evaristo F. Doria, Ed.D., is a former Fortune 100 executive expatriate who has worked in more than 20 countries. He is currently a Senior Lecturer at the Institute of International Business - J. Mack Robinson College of Business - Georgia State University where he...
Sevgin Eroglu
Georgia State University
Sevgin Eroglu, Ph.D., is a faculty member in the Robinson College of Business, Institute of International Business, Georgia State University. She specializes in international marketing, retailing, and consumer behavior. Dr. Eroglu’s research has been published in...
Leigh Anne Liu
Georgia State University
Leigh Anne Liu, Ph.D., is the Fulbright-Hanken Distinguished Chair in Business and Economics 2020-2021 and a professor of international business at Georgia State University. She studies how culture and cognition influence intercultural interactions. Her research appears...
Edward Yihuai Wang
Georgia State University
Edward Yihuai Wang, Ph.D., is a lecturer of International Business at J. Mack Robinson College of Business, GSU. His teaching focuses on international business management, cross cultural competence, and global innovation. He holds a Ph.D. from the Centre for...
Related articles
Case
International Business
Internationalization of Turkish TV Soap Operas: A Case Study
by Ayse Ipek Aytac, Elif Esiyok, Mehmet Mithat Uner
As multi-channel television gained popularity in Turkiye, Turkish soap operas began to attract international audiences. Their success in international trade and...
Strategy
Management
Effective Planning in a Dynamic World: The SVEO Strategic Agenda Framework
by Vladyslav Biloshapka, Oleksiy Osiyevskyy
The article introduces the SVEO framework, a novel approach for strategic agenda setting in dynamic business environments, designed to enhance the strategizing...