The article introduces the SVEO framework, a novel approach for strategic agenda setting in dynamic business environments, designed to enhance the strategizing process by incorporating four critical criteria: Specificity, Validity, Executability, and Optionality (SVEO). Based on a review and synthesis of existing literature, the framework emphasizes the necessity for strategic plans to be clear, evidence-based, actionable, and adaptable. The SVEO framework offers management practitioners a tool to improve strategic alignment, resource allocation, and decision-making, enabling organizations to navigate complexity and drive sustainable success.