The objective of this study is to contribute conceptually and empirically to the discussion about when firms attempt to align their political efforts with their social goals and how this alignment affects their financial performance, an area currently still under-explored. The empirical context for our analysis focuses on companies that have been singled out due to their efforts to emphasize “shared value” defined as integrating competitive and social policies. The specific research questions that we shed light on in this study include: What have been the types of political efforts that these firms singled out in the pursuit of their shared value goals? Or, stated slightly differently: What is the political capacity of firms who have embraced social goals as part of their competitive strategy? Relatedly, we ask whether shared-value firms are more likely to deploy their political efforts to promote their social values initiatives and whether political and social alignment boost a firm’s net income.
