Skip to main content

Consumers are increasingly exposed to nutrition and health information on food packages. In particular, front-of-package (FOP) nutrition labeling has become a popular way for food marketers to communicate information to customers about the healthfulness of their products. With so many disparate types of FOP labeling systems currently in the marketplace, it is not clear which types of FOP labels might be most helpful to consumers for certain types of evaluative tasks. However, new research sheds light on this issue and offers important implications for food manufacturers, food retailers, and consumers’ health.

Photo: Getty Images/d3sign

download full article (pdf)
Christopher Newman

Christopher Newman

University of Mississippi

Christopher L. Newman is an Assistant Professor of Marketing in the School of Business Administration at the University of Mississippi. His primary research interests include food labeling and consumption, consumer health and welfare, shopper marketing, and retailing...

Learn More >
Elizabeth Howlett

Elizabeth Howlett

University of Arkansas

Elizabeth Howlett is a Professor in the Department of Marketing, Sam M. Walton College of Business, University of Arkansas, Fayetteville. She completed her Ph.D. degree from Duke University in Marketing (primary field) with an emphasis in Behavioral Decision Research...

Learn More >
Scot Burton

Scot Burton

University of Arkansas

Scot Burton is Distinguished Professor and Tyson Research Chair in Food and Consumer Products Retailing, Department of Marketing, Sam M. Walton College of Business, University of Arkansas–Fayetteville. His primary research interests include consumer well-being, public...

Learn More >

Related articles

Case

International Business

Marketing

Market Entry in India: The Curious Case of Starbucks

by Dominik Fischer, Kaushik Roy

We examine Starbucks’ entry strategy in India, as well as the antecedents to the entry. Employing Dunning's eclectic paradigm and Ghemawat's AAA framework...

read more
Starbucks logo on a storefront window

Consumer Behavior

Marketing

Group Marketing Strategies – Design, Implementation, and Measurement

by Jonathan Zhang

In the age of connected customers, organizations are increasingly devoted to social and group marketing. In doing so, firms need to consider not only...

read more
Pictures of faces connected my strings
Book icon

Print Edition

Learn More
Rutgers University

About Rutgers Business Review

About Us