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Consumers are increasingly exposed to nutrition and health information on food packages. In particular, front-of-package (FOP) nutrition labeling has become a popular way for food marketers to communicate information to customers about the healthfulness of their products. With so many disparate types of FOP labeling systems currently in the marketplace, it is not clear which types of FOP labels might be most helpful to consumers for certain types of evaluative tasks. However, new research sheds light on this issue and offers important implications for food manufacturers, food retailers, and consumers’ health.

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Christopher Newman

Christopher Newman

University of Mississippi

Christopher L. Newman is an Assistant Professor of Marketing in the School of Business Administration at the University of Mississippi. His primary research interests include food labeling and consumption, consumer health and welfare, shopper marketing, and retailing...

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Elizabeth Howlett

Elizabeth Howlett

University of Arkansas

Elizabeth Howlett is a Professor in the Department of Marketing, Sam M. Walton College of Business, University of Arkansas, Fayetteville. She completed her Ph.D. degree from Duke University in Marketing (primary field) with an emphasis in Behavioral Decision Research...

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Scot Burton

Scot Burton

University of Arkansas

Scot Burton is Distinguished Professor and Tyson Research Chair in Food and Consumer Products Retailing, Department of Marketing, Sam M. Walton College of Business, University of Arkansas–Fayetteville. His primary research interests include consumer well-being, public...

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