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Elizabeth Howlett

Elizabeth Howlett

University of Arkansas

Elizabeth Howlett is a Professor in the Department of Marketing, Sam M. Walton College of Business, University of Arkansas, Fayetteville. She completed her Ph.D. degree from Duke University in Marketing (primary field) with an emphasis in Behavioral Decision Research and Theory. She has been a member of the faculty at New York University and the University of Iowa.

Dr. Howlett teaches integrated marketing communications, marketing research, public policy, and consumer behavior at both the undergraduate and graduate levels. Her research has appeared in a number of top journals including the Journal of Consumer Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Public Policy & Marketing, and the American Journal of Public Health. She has also served as a consultant and expert witness in numerous litigation matters involving consumer confusion. Dr. Howlett’s major research focus is on issues related to consumer decision making within the context of consumer health and welfare issues.

Related articles

Consumer Behavior


Front-of-Package Nutrition Labeling: Which Labels Benefit Consumers the Most and Why Do They Help?

by Christopher Newman, Elizabeth Howlett, Scot Burton

Consumers are increasingly exposed to nutrition and health information on food packages. In particular, front-of-package (FOP) nutrition labeling has become a...

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Woman reading nutrition label in supermarket
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