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Christopher Newman

Christopher L. Newman

University of Mississippi

Christopher L. Newman is an Assistant Professor of Marketing in the School of Business Administration at the University of Mississippi. His primary research interests include food labeling and consumption, consumer health and welfare, shopper marketing, and retailing. Dr. Newman’s research has been published in the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Business Research, and the American Journal of Health Promotion, among others.

He has twice been named the Co-Outstanding Junior Researcher of the Year by the Ole Miss Business School, and has additionally been twice honored with the Outstanding Publication of the Year Award. He is also a past recipient of the Brenda Derby Memorial Award, which is presented nationally to the doctoral student who best demonstrates excellence as an emerging marketing and public policy researcher. Dr. Newman has taught a variety of courses including Advanced Studies in Consumer Behavior, Data Analysis and Interpretation, Retail Strategy, and International Marketing.

Related articles

Consumer Behavior


Front-of-Package Nutrition Labeling: Which Labels Benefit Consumers the Most and Why Do They Help?

by Christopher Newman, Elizabeth Howlett, Scot Burton

Consumers are increasingly exposed to nutrition and health information on food packages. In particular, front-of-package (FOP) nutrition labeling has become a...

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Woman reading nutrition label in supermarket
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