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Dollar Tree, Inc. is the second largest dollar retailer comprised of Dollar Tree stores and the Family Dollar chain. The company is aiming for market leadership in an inflationary economy. Americans want to stretch their budget given escalating costs in all areas. Dollar Tree recently raised their prices 25% from the eponymous $1.00 to $1.25. They are now also targeting higher-income consumers looking to save money. While low price is essential, product selection matters most. Shoppers enjoy the thrill of the hunt to find great deals. This case analyzes the Dollar Tree division and reviews the company, market environment, growth strategies, and future decisions.

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