Art Weinstein, Ph.D., is a Professor of Marketing in the H. Wayne Huizenga College of Business & Entrepreneurship at Nova Southeastern University (NSU), Fort Lauderdale, Florida, USA. He is the Founder and Project Leader of the Center for Case Study Excellence (CCSE). A recognized expert in B2B segmentation and customer value, Art has published more than 90 scholarly articles and 8 books. His latest book is Superior Customer Value – Finding and Keeping Customers in the Now Economy (Routledge). His MBA and undergraduate courses emphasize case analyses and in-depth marketing plans. Dr. Weinstein has published dozens of cases in conferences, journals, and textbooks. Cases include Baptist Health, Bank of America, Chewy, Citrix Systems, CVS, Royal Caribbean, Theranos, Trader Joe’s, and Walmart. Recently, his work on case analysis was featured by Harvard Business Publishing Education (2020, 2022). Art has consulted for many leading technology and service companies.