Today’s era of massive accumulation of digital data allows tracking consumers’ digital footprints and market trends up to minor nuances, enabling new models for managing businesses. Today’s firms are interested in leveraging these processes, as they allow combining the analysis of changing consumer needs with the assessment of internal business processes. This combination forms a direct path from Industry 4.0 to the broader digital ecosystem as a model of economic organization. This article presents a holistic model of an enterprise's digital ecosystem, describing its enablers, components, and internal and external environments. Furthermore, despite numerous advantages, one should not forget about risks at all levels of the digital ecosystem, as they carry varying degrees of threat to the enterprise. For the latter, we present a practical tool (digital ecosystem risk matrix) to protect the enterprise and preserve its resource potential.
About Rutgers Business Review
University of Calgary, Canada
Oleksiy Osiyevskyy is an Associate Professor of Entrepreneurship & Innovation at the Haskayne School of Business, University of Calgary, where he also serves as the MBA program director. Oleksiy leads the Global Business Futures Initiative, an emerging thought...
State University of Trade and Economics, Kyiv, Ukraine
Yurii Umantsiv is the head of the Department of Economics and Competition Policy of the State University of Trade and Economics, where he is also the guarantor of the second-level higher education program «Antitrust Management». In his research, Yurii focuses on the...
State University of Trade and Economics, Ukraine
Yuliia Biliavska is an Associate Professor of the Department of Management at the State University of Trade and Economics, where she is also the guarantor of the Pharmaceutical Management educational program for applicants for the first (bachelor's) level of higher...
by Rob Bogosian, Lynda Byrd-Poller
Business leaders are facing critical, post-COVID return-to-office decisions that will impact organizational culture, employee engagement, and firm performance...
Dollar Tree Case Study: Price Leadership and Strategic Planning for Market Success - When Dollar Store Items Sell for More than a Dollar
by Art Weinstein , Jasmine Pottinger, Ann Mantle
Dollar Tree, Inc. is the second largest dollar retailer comprised of Dollar Tree stores and the Family Dollar chain. This case analyzes the Dollar Tree division...