Supply Chain Management
Case
Procurement
Building a Future-Ready Procurement Organization
In the era of digitization and massive inflows of data, the Procurement function has an opportunity to use the insights provided to advance its strategic...
![The Johnson & Johnson Logo](/sites/default/files/styles/470x355/public/images/article/johnson-johnson.jpg.webp?itok=9jlCCYuK)
Marketing
One Approach to Repeat Business: “Customer Success Managers”
Software vendors have pioneered the deployment of professionals charged with enhancing the success of that vendor’s customers.
![Illustration depicting arm wrestling](/sites/default/files/styles/470x355/public/images/article/arm-wrestling.jpg.webp?itok=JHZJzHee)
Leadership
Human Resources
Management
7 Myths of Leadership in Business
The Seven Myths of Leadership in Business provides managers with information to help lead in a complex world where platitudes have a very limited place.
![Top down view of people waking in the middle of a street casting shadows](/sites/default/files/styles/470x355/public/images/article/business-people-walking.jpg.webp?itok=Q_z4aggR)
Big Data
Marketing
Social Media
(When) Can Social Media Buzz Data Replace Traditional Surveys for Sales Forecasting?
Producing reliable sales forecasts for new products is notoriously difficult. Traditional surveys have been popular for decades but they are relatively...
![A Businessman holding a tablet device with tech symbols on it](/sites/default/files/styles/470x355/public/images/article/businessman-with-tech-symbols.jpg.webp?itok=K3K3CUGC)
Manufacturing
Supply Chain Management
Management
Why Do So Many Good Assembly Plants Close? Toward a New Plant Stakeholder and Total Lifecycle Management Strategy
A strategic approach for managing stakeholder interests is critical for global assembly plant site development and management.
![A rear view of a man standing in an abandoned factory](/sites/default/files/styles/470x355/public/images/article/abandoned-factory.jpg.webp?itok=4ofPC3HL)
Marketing
Consumer Behavior
Paths to Purchase: The Seven Steps of Customer Purchase Journey Mapping
A consumer purchase map details the decision paths and key interactions customers encounter with a firm or brand as they move throughout the purchase process.
![Illustration of a mobile phones with lines and dots connecting different app icons](/sites/default/files/styles/470x355/public/images/article/mobile-phone-apps.jpg.webp?itok=8wPUkond)
Infrastructure
Climate Change
How to Protect Ourselves from Climate Change While Saving Money: Use Building Techniques from Europe
The recent Camp Fire in California demonstrates that aside from being energy inefficient, homes in the United States are particularly vulnerable to wildfires.
![An aerial view of a neighborhood in California destroyed by a camp fire](/sites/default/files/styles/470x355/public/images/article/california-town-fire.jpg.webp?itok=6Y5aOwns)
International Business
Economy
Trade
The Great Lockdown Recession and International Business
The global health pandemic and the ensuing global recession has caused unprecedented uncertainty, risks, and devastation to individuals, families, societies...
![A sole woman on the Brooklyn Bridge wearing a mask during the coronavirus pandemic.](/sites/default/files/styles/470x355/public/images/article/pandemic.jpg.webp?itok=-LLTDluf)