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Supply Chain Management

Case

Procurement

Building a Future-Ready Procurement Organization

by Leonardo (Len) DeCandia

In the era of digitization and massive inflows of data, the Procurement function has an opportunity to use the insights provided to advance its strategic...

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Marketing

One Approach to Repeat Business: “Customer Success Managers”

by Betsy Gelb, Deva Rangarajan, Bryan Hochstein, Mikael Blaisdell

Software vendors have pioneered the deployment of professionals charged with enhancing the success of that vendor’s customers.

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Leadership

Human Resources

Management

7 Myths of Leadership in Business

by Rob Bogosian

The Seven Myths of Leadership in Business provides managers with information to help lead in a complex world where platitudes have a very limited place.

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Big Data

Marketing

Social Media

(When) Can Social Media Buzz Data Replace Traditional Surveys for Sales Forecasting?

by Yuying Shi, Ekaterina (Kate) Karniouchina, Can Uslay

Producing reliable sales forecasts for new products is notoriously difficult. Traditional surveys have been popular for decades but they are relatively...

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Manufacturing

Supply Chain Management

Management

Why Do So Many Good Assembly Plants Close? Toward a New Plant Stakeholder and Total Lifecycle Management Strategy

by Jeff Shockley, Patrick Collignon, Xiaojin (Jim) Liu

A strategic approach for managing stakeholder interests is critical for global assembly plant site development and management.

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A rear view of a man standing in an abandoned factory

Marketing

Consumer Behavior

Paths to Purchase: The Seven Steps of Customer Purchase Journey Mapping

by Barry Berman

A consumer purchase map details the decision paths and key interactions customers encounter with a firm or brand as they move throughout the purchase process.

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Illustration of a mobile phones with lines and dots connecting different app icons

Infrastructure

Climate Change

How to Protect Ourselves from Climate Change While Saving Money: Use Building Techniques from Europe

by Ephram Glass, Victor Glass

The recent Camp Fire in California demonstrates that aside from being energy inefficient, homes in the United States are particularly vulnerable to wildfires.

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An aerial view of a neighborhood in California destroyed by a camp fire

International Business

Economy

Trade

The Great Lockdown Recession and International Business

by Sarah Ku, S. Tamer Cavusgil, Kubilay S. L. Ozkan, Celso Roberto de Aguillar Pinho, Maria Luiza Carvalho de Aguillar Pinho, Elena Poliakova, Francesca Sanguineti, Suraj Sharma

The global health pandemic and the ensuing global recession has caused unprecedented uncertainty, risks, and devastation to individuals, families, societies...

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A sole woman on the Brooklyn Bridge wearing a mask during the coronavirus pandemic.
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