The Seven Myths of Leadership in Business provides managers with information to help lead in a complex world where platitudes have a very limited place. Managers must get to know their direct reports so they can be effectively guided, supported and developed. Managers must also be aware that employees closely watch everything that they do and say. They form their collective manager brand on behavior perceptions, not statements. It is for this reason that managers must self-reflect first to be certain that their declarations match their actual demonstrated and closely observed behaviors.