This article explains currency overvaluation and undervaluation and reveals the means through which currency valuation can be measured.

Firms from the Brazilian creative industry have exhibited remarkable success in marketing their offerings to international audiences.

GE, an American icon, is a falling giant, and Alphabet, of Silicon Valley, is a rising one. In this paper, we review writings on the organizational structure of...

The increasing use of “big data” -- large, multi-dimensional and quickly-changing datasets -- prompted this research, depth interviews that explore how big data...

In the age of connected customers, organizations are increasingly devoted to social and group marketing. In doing so, firms need to consider not only...

Our research provides a novel perspective by examining the effect of both economic factors and non-economic factors such as place image on business location...