This article explains currency overvaluation and undervaluation and reveals the means through which currency valuation can be measured.
Lottie Dottie Chicken Goes International: How the Brazilian Creative Industry Expands Internationally via Licensing
Firms from the Brazilian creative industry have exhibited remarkable success in marketing their offerings to international audiences.
The increasing use of “big data” -- large, multi-dimensional and quickly-changing datasets -- prompted this research, depth interviews that explore how big data...
In the age of connected customers, organizations are increasingly devoted to social and group marketing. In doing so, firms need to consider not only...
Our research provides a novel perspective by examining the effect of both economic factors and non-economic factors such as place image on business location...