Skip to main content

This article explains currency overvaluation and undervaluation and reveals the means through which currency valuation can be measured. The benefits, costs, and consequences of currency overvaluation and undervaluation, including its implications for global trade are presented. Currencies such as the Chinese Renminbi and the Indian Rupee are discussed in detail.

download full article (pdf)
Farok Contractor

Farok Contractor

Rutgers Business School

Farok Contractor is Distinguished Professor of Management and Global Business at Rutgers Business School, a Fellow of the Academy of International Business (AIB), and author of ten books and over 150 scholarly articles. He holds a Ph.D. (Managerial Science and Applied...

Learn More > Visit Author’s Page at university site >

Related articles

International Business

Economy

Trade

The Great Lockdown Recession and International Business

by Sarah Ku, S. Tamer Cavusgil, Kubilay S. L. Ozkan, Celso Roberto de Aguillar Pinho, Maria Luiza Carvalho de Aguillar Pinho, Elena Poliakova, Francesca Sanguineti, Suraj Sharma

The global health pandemic and the ensuing global recession has caused unprecedented uncertainty, risks, and devastation to individuals, families, societies...

read more
A sole woman on the Brooklyn Bridge wearing a mask during the coronavirus pandemic.

Case

International Business

Marketing

Market Entry in India: The Curious Case of Starbucks

by Dominik Fischer, Kaushik Roy

We examine Starbucks’ entry strategy in India, as well as the antecedents to the entry. Employing Dunning's eclectic paradigm and Ghemawat's AAA framework...

read more
Starbucks logo on a storefront window
Book icon

Print Edition

Learn More
Rutgers University

About Rutgers Business Review

About Us