Competition traps are common situations across industries where players become locked in intense and ineffective competitive positions leading to negative...

Big digital platforms or “Big Tech” companies are the object of extensive academic research, competition policies, antitrust proceedings, and new regulatory...

Although sacredness is usually associated with religion, consumer research has shown that everyday things and experiences – and their brands – can become sacred...

We discuss the consequences of undetected lies for professional relationships. Lying is common in various professional contexts and typically goes undetected...

Today’s era of massive accumulation of digital data allows tracking consumers’ digital footprints and market trends up to minor nuances, enabling new models for...

Toyota, led by bureaucratic management has not stifled innovation. In fact, rigidity of leadership functions has led to the management by objectives (MBO) style...

The metaverse is a shared, 3-D, immersive virtual space where individuals, groups, and organizations can interact with each other. We identify legal and ethical...

Iberdrola, the Spanish electric utility's successful energy transition over the past two decades, is a veritable tour de force. Its roadmap to success can serve...

Dollar Tree, Inc. is the second largest dollar retailer comprised of Dollar Tree stores and the Family Dollar chain. This case analyzes the Dollar Tree division...

Business leaders are facing critical, post-COVID return-to-office decisions that will impact organizational culture, employee engagement, and firm performance...

In the context of the 5th Annual RBS Marketing Summit, we interviewed the opening keynote speaker, Andrea Terrassa, Global COO of Dentsu Creative and COO of...

I discussed the latest marketing trends with Bill Imada, Chairman and Chief Connectivity Officer at IW Group and the co-founder of the National Millennial Gen Z...