Shen Yeniyurt is Professor and Vice Dean for Academic Programs and Learning Assurance at Rutgers Business School Professor Shen Yeniyurt was the Chair of the Marketing Department from 2020 to 2022. He is the founding Co-Editor-in-Chief of Rutgers Business Review (founded 2016) and the founding Co-Director of the Center for Market Advantage (founded 2015). He served as Vice-Chair of the Marketing Department from 2019-2020 and the Vice-Chair of the Supply Chain Management and Marketing Sciences Department from 2012-2013.  He also served as the founding Academic Co-Director of the New Brunswick Undergraduate Program in Supply Chain and Marketing Sciences from 2008-2013. Shen has an outstanding interdisciplinary research record across multiple disciplines at RBS. He was the recipient of the Rutgers Business School Dean’s Research Professorship in 2019 and was a Rutgers University Chancellor’s Scholar (2016-2018). He was also the recipient of the Best Marketing Professor by the Rutgers Business Governing Association in 2011.