We present the 2020 Rutgers Business School (RBS) General Impact Index for academic business journals. The RBS General Impact Index is derived from the Classroom Impact Index and the Popular Impact Index. The Classroom Impact Index score indicates the contribution of a business journal to business textbooks. Similarly, the Popular Impact Index score reflects the contribution of a business journal to best-selling business books in the period of October 2018 to June 2020.
New Jersey City University
Serdar Yayla is an Assistant Professor at New Jersey City University (NJCU). Prior to joining NJCU, He worked at Albion College. Dr. Yayla earned his Ph.D. from Rutgers University and MBA in Marketing from the Krannert School of Management, Purdue University. His...
Omer Cem Kutlubay
University of Arkansas – Fort Smith
Omer Cem Kutlubay is an Assistant Professor at the University of Arkansas Fort Smith. Dr. Kutlubay earned his Ph.D. in Marketing from Rutgers University and M.S. in Marketing from the University of Texas at Dallas. His research interests are marketing strategy, new...
Sengun (Shen) Yeniyurt
Sengun (Shen) Yeniyurt is a Dean’s Research Professor and the Chair of the Marketing Department at Rutgers Business School. He has an outstanding interdisciplinary research record, and currently serves as the founding Co-Editor-in-Chief of Rutgers Business Review (RBR)...
Managing Research Out of the Dark? Exploring Implications and Applications of an Objective Model for the Evaluation of Research Practice and Quality
by Pär Mårtensson, Uno Fors, Udo Zander, Gunnar Nilsson
The quality of research is central to scientific organizations. But how to evaluate research practice and quality when managing research? There is not one...
by Serdar Yayla, Omer Cem Kutlubay, Sengun (Shen) Yeniyurt
We present the Rutgers Business School (RBS) General Impact Index for business journals. The RBS General Impact Index is intended to measure the extent to which...