Serdar Yayla is an Assistant Professor at California State University Los Angeles. Prior to joining California State University, he worked at NJCU and at Albion College. Dr. Yayla earned his Ph.D. from Rutgers University and MBA in Marketing from the Krannert School of...

Omer Cem Kutlubay is an Associate Professor at the University of Arkansas Fort Smith. Dr. Kutlubay earned his Ph.D. in Marketing from Rutgers University and M.S. in Marketing from the University of Texas at Dallas. His research interests are marketing strategy, new...

Shen Yeniyurt is Professor and Vice Dean for Academic Programs and Learning Assurance at Rutgers Business School Professor Shen Yeniyurt was the Chair of the Marketing Department from 2020 to 2022. He is the founding Co-Editor-in-Chief of Rutgers Business Review...