We present the Rutgers Business School (RBS) General Impact Index for business journals. The RBS General Impact Index is intended to measure the extent to which business journals contribute to the knowledge base of the business world and to the general public. The index has two dimensions: the Classroom Impact Index and the Popular Impact Index. The Classroom Impact Index reflects the number of citations a journal receives in business textbooks, while The Popular Impact Index is based on the number of citations a journal receives in popular business books.
New Jersey City University
Serdar Yayla is an Assistant Professor at New Jersey City University (NJCU). Prior to joining NJCU, He worked at Albion College. Dr. Yayla earned his Ph.D. from Rutgers University and MBA in Marketing from the Krannert School of Management, Purdue University. His...
Omer Cem Kutlubay
University of Arkansas – Fort Smith
Omer Cem Kutlubay is an Assistant Professor at the University of Arkansas Fort Smith. Dr. Kutlubay earned his Ph.D. in Marketing from Rutgers University and M.S. in Marketing from the University of Texas at Dallas. His research interests are marketing strategy, new...
Sengun (Shen) Yeniyurt
Sengun (Shen) Yeniyurt is a Dean’s Research Professor and the Chair of the Marketing Department at Rutgers Business School. He has an outstanding interdisciplinary research record, and currently serves as the founding Co-Editor-in-Chief of Rutgers Business Review (RBR)...
by Serdar Yayla, Omer Cem Kutlubay, Sengun (Shen) Yeniyurt
We present the 2020 Rutgers Business School (RBS) General Impact Index for academic business journals. The RBS General Impact Index is derived from the...
by Omer Cem Kutlubay, Serdar Yayla, Sevincgul Ulu, Sengun (Shen) Yeniyurt
We present the 2018 Rutgers Business School (RBS) General Impact Index for business journals. The index has been updated using journal citation data from the...