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We present the Rutgers Business School (RBS) General Impact Index for business journals. The RBS General Impact Index is intended to measure the extent to which business journals contribute to the knowledge base of the business world and to the general public. The index has two dimensions: the Classroom Impact Index and the Popular Impact Index. The Classroom Impact Index reflects the number of citations a journal receives in business textbooks, while The Popular Impact Index is based on the number of citations a journal receives in popular business books.

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