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We present the Rutgers Business School (RBS) General Impact Index for business journals. The RBS General Impact Index is intended to measure the extent to which business journals contribute to the knowledge base of the business world and to the general public. The index has two dimensions: the Classroom Impact Index and the Popular Impact Index. The Classroom Impact Index reflects the number of citations a journal receives in business textbooks, while The Popular Impact Index is based on the number of citations a journal receives in popular business books.

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Serdar Yayla

Serdar Yayla

Albion College

Serdar Yayla is an Assistant Professor at Albion College. Prior to joining Albion, Dr. Yayla earned his Ph.D. from Rutgers University and MBA in Marketing from the Krannert School of Management, Purdue University. His working experience includes commercial specialist in...

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Omer Cem Kutlubay

Omer Cem Kutlubay

Ph.D. Candidate

Omer Cem Kutlubay is a Ph.D. candidate at Rutgers Business School. Prior to joining Rutgers, Kutlubay earned his M.S in Marketing from Naveen Jindal School of Management, the University of Texas at Dallas. His research interests are marketing strategy, new product...

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Shen Yeniyurt

Sengun (Shen) Yeniyurt

Rutgers Business School

Dr. Yeniyurt is a Dean’s Research Professor in the Marketing Department. He has an outstanding interdisciplinary research record, and currently serves as the founding Co-Editor-in-Chief of Rutgers Business Review (RBR). RBR is a new Rutgers-based journal that aims to...

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