How do different investors utilize digital resources to determine which new firms they should invest in? To address this question, we utilize a database of almost 20,000 entrepreneurs to investigate the different approaches to digital media used by venture capitalists (VCs) and angel investors when determining which ventures to invest in. While angel investors and venture capitalists look for certain commonalities (e.g., patents, higher levels of innovation), their utilization of digital media differs. Specifically, we find that for angel investors, the importance of firm innovativeness can be exacerbated by a strong social media and online presence. In contrast, venture capitalists were more reliant on data sources more directly tied to entrepreneurial activity, such as adherence to impact standards.
About Rutgers Business Review
University of Massachusetts Lowell, USA
Michael Obal is an Associate Professor of Marketing, Entrepreneurship, and Innovation at the Manning School of Business at the University of Massachusetts Lowell. He holds a PhD from Temple University and an MBA from University of Massachusetts Boston, both in Marketing...
Mahasarakham University, Thailand
Atthaphon Mumi is an Associate Director of the Office of General Education at Mahasarakham University. He is also a Ph.D. Program Director at Mahasarakham Business School, Mahasarakham University, Thailand. He received his Ph.D. in entrepreneurship from the University...
Rangapriya (Priya) Kannan
University of San Diego, USA
Rangapriya (Priya) Kannan is the Associate Dean of Faculty & Accreditation, where she is also a professor of strategic management, innovation, & entrepreneurship. She also serves as a Research Professor of Entrepreneurship at the University of Exeter Business School...
by Saheli Nath
The metaverse is a shared, 3-D, immersive virtual space where individuals, groups, and organizations can interact with each other. We identify legal and ethical...
by Oleksiy Osiyevskyy, Yurii Umantsiv, Yuliia Biliavska
Today’s era of massive accumulation of digital data allows tracking consumers’ digital footprints and market trends up to minor nuances, enabling new models for...