Atthaphon Mumi is an Associate Director of the Office of General Education at Mahasarakham University. He is also a Ph.D. Program Director at Mahasarakham Business School, Mahasarakham University, Thailand. He received his Ph.D. in entrepreneurship from the University of Massachusetts Lowell, MA, USA in 2017. His research interests broadly include the digital entrepreneurship, international entrepreneurship, entrepreneurial process, strategic entrepreneurship, and social media. He has published in a number of journals, including, Small Business Economics, Journal of Small Business and Entrepreneurship, Journal of the Knowledge Economy, Journal of Accounting & Organizational Change, and Psychological Reports.