Rutgers Business Review
Serdar Yayla

Serdar Yayla

New Jersey City University, USA

Serdar Yayla is an Assistant Professor at California State University Los Angeles. Prior to joining California State University, he worked at NJCU and at Albion College. Dr. Yayla earned his Ph.D. from Rutgers University and MBA in Marketing from the Krannert School of Management, Purdue University. His research interests are sociocultural consumer research, online word of mouth, social media marketing, international marketing and artificial intelligence.

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