Skip to main content
Serdar Yayla

Serdar Yayla

Albion College

Serdar Yayla is an Assistant Professor at Albion College. Prior to joining Albion, Dr. Yayla earned his Ph.D. from Rutgers University and MBA in Marketing from the Krannert School of Management, Purdue University. His working experience includes commercial specialist in Garanti Bank and ELI member in Evonik Industries. His research interests are brand management, quality management, market entry, digitial marketing and entrepreneurial marketing.

VISIT AUTHOR’S PAGE AT UNIVERSITY SITE >

Related articles

Impact Index

The Rutgers Business School General Impact Index for Business Journals

by Serdar Yayla, Omer Cem Kutlubay, Sengun (Shen) Yeniyurt

We present the Rutgers Business School (RBS) General Impact Index for business journals. The RBS General Impact Index is intended to measure the extent to which...

read more
100 Rock Rutgers Business School

Impact Index

The 2018 Rutgers Business School General Impact Index for Business Journals

by Omer Cem Kutlubay, Serdar Yayla, Sevincgul Ulu, Sengun (Shen) Yeniyurt

We present the 2018 Rutgers Business School (RBS) General Impact Index for business journals. The index has been updated using journal citation data from the...

read more
The Rutgers Business School building at 100 Rockafeller Road in Piscataway, NJ
Book icon

Print Edition

Learn More
Rutgers University

About Rutgers Business Review

About Us