Rutgers Business Review
Serdar Yayla

Serdar Yayla

New Jersey City University, USA

Serdar Yayla is an Assistant Professor at New Jersey City University (NJCU). Prior to joining NJCU, He worked at Albion College. Dr. Yayla earned his Ph.D. from Rutgers University and MBA in Marketing from the Krannert School of Management, Purdue University. His research interests are brand management, quality management, market entry, digital marketing and entrepreneurial marketing.

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