Omer Cem Kutlubay is an Assistant Professor at the University of Arkansas Fort Smith. Dr. Kutlubay earned his Ph.D. in Marketing from Rutgers University and M.S. in Marketing from the University of Texas at Dallas. His research interests are marketing strategy, new...

Serdar Yayla is an Assistant Professor at New Jersey City University (NJCU). Prior to joining NJCU, He worked at Albion College. Dr. Yayla earned his Ph.D. from Rutgers University and MBA in Marketing from the Krannert School of Management, Purdue University. His...

Mesut Cicek is an Assistant Professor (Career Track) in the Department of Marketing and International Business at Washington State University. He received his doctorate from Istanbul Bilgi University. His research has been published in academic journals such as Journal...

Sengun (Shen) Yeniyurt is a Dean’s Research Professor and the Chair of the Marketing Department at Rutgers Business School. He has an outstanding interdisciplinary research record, and currently serves as the founding Co-Editor-in-Chief of Rutgers Business Review (RBR)...