Today’s market environment puts constant pressure on managers to achieve and maintain continuous business growth in terms of new clients, revenue, market share, or profit. Failing to do so limits the companies’ access to resources, ultimately threatening their survival and long-term prospects. As a result, it has become crucial for managers to continuously identify and successfully relieve strategic bottlenecks. By generalizing the conventional method used in manufacturing for detecting and alleviating strategic constraints to other functional areas of business, we propose a holistic framework intended to help managers identify, prioritize and execute strategic projects that stimulate firm growth by eliminating the internal and external limitations.
