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Fledgling social media platform Periscope has become a worldwide phenomenon thanks to the acquisition and global support by Twitter in 2015. Yet in 2016, its founders find themselves at the usual crossroads between monetization vs. growth, and Twitter itself is under pressure for monetization. Meanwhile, competitors such as Meerkat and Facebook Livestream are gaining ground. Should Periscope dance with the enemy and integrate its service with Facebook to boost user growth? What are the best alternatives to market Periscope, and what are the possible uses of Periscope for marketing? These are only the beginning questions that need to be answered.

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Ashley Moffitt

Ashley Moffitt

Rutgers Business School

Ashley Moffitt is an undergraduate student at Rutgers Business School in New Brunswick, New Jersey. She is a double major in Marketing and Psychology. Ashley Moffitt’s research experience includes marketing strategy and social psychology. She has worked as a marketing...

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Can Uslay

Can Uslay

Rutgers Business School

Can Uslay is an Associate Professor and the Vice Dean for Academic Programs and Innovations at Rutgers Business School, Newark and New Brunswick. He received his MBA and Ph.D. from the Georgia Institute of Technology. His research interests lie broadly within marketing...

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