Ashley Moffitt is an undergraduate student at Rutgers Business School in New Brunswick, New Jersey. She is a double major in Marketing and Psychology. Ashley Moffitt’s research experience includes marketing strategy and social psychology. She has worked as a marketing delegate for the organization Rutgers Enactus with their project “Thrift Shop” and will be continuing working as a marketing delegate with their new project this upcoming school year. Ashley’s marketing work experience includes working in Newark, New Jersey during the summer of 2016 as a marketing and communications intern for KIPP NJ charter schools. Ashley would like to thank the Rutgers Aresty Research Center for providing her the opportunity and resources to do this research.