Pre-pandemic, the fashion and luxury industry was worth over $3 trillion. Following a significant overall contraction in 2019–21, 2022 witnessed an industry-wide resurgence, which is now threatened by current and looming geopolitical and economic crises. In that context, this article identifies key trends that are likely to define the industry’s future. Foremost amongst them is the increased importance of sustainability, which will also manifest in further emphasis on season-fluid fashion, local markets and production, quality craftsmanship and buying better. Other key trends include an increased focus on experiences, less influencer-driven consumption, and the rise of AI across the industry.
Neri Karra Sillaman
University of Oxford, England
Dr. Neri Karra Sillaman is a business consultant, speaker, and author with a passion for strategy and entrepreneurship. Dr. Karra is the Founder of Moda Métiers and Neri Karra, and a Professor of Practice in Strategy and Entrepreneurship at the Said Business School...
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