Skip to main content

The Walt Disney Company has grown from a small studio to become one of the world’s largest and most diversified media and entertainment companies. It has achieved this through its growth strategy, primarily through the inorganic route. Given the current industry trends and the competitive landscape, it is extremely uncertain and risky to continue to grow in this manner. This article, using secondary data sources attempts to study the current industry trends and the key strategic milestones of Disney over the last hundred years and unravel the strategic recipe created to successfully grow and become an industry leader. Managerial implications suggest that there are five key ingredients.

download full article (pdf)

Rutgers University

About Rutgers Business Review

About Us