The Walt Disney Company has grown from a small studio to become one of the world’s largest and most diversified media and entertainment companies. It has achieved this through its growth strategy, primarily through the inorganic route. Given the current industry trends and the competitive landscape, it is extremely uncertain and risky to continue to grow in this manner. This article, using secondary data sources attempts to study the current industry trends and the key strategic milestones of Disney over the last hundred years and unravel the strategic recipe created to successfully grow and become an industry leader. Managerial implications suggest that there are five key ingredients.
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Rohit Kumar
Indian Institute of Management Ranchi, India
Prof. (Dr.) Rohit Kumar is currently working as an Assistant Professor at the Indian Institute of Management (IIM), Ranchi. He has a PhD in Strategic Management from the Indian Institute of Foreign Trade (IIFT), New Delhi and an MBA in Healthcare Management from the...
Esha Upadhyay
Indian Institute of Management Ranchi, India
Esha Upadhyay is a third-year doctoral student in Strategy and Entrepreneurship area at IIM Ranchi, India. She has a Master’s degree from the University of Washington, Seattle and a Bachelor’s degree from the University of Delhi. Her research interests include...
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