Skip to main content

In today's volatile, uncertain, complex, and ambiguous (VUCA) world, customer expectations are rapidly evolving and they are sending business leaders a message: something has to change! A PwC study found that 32% of customers would stop doing business with a brand they loved after just one bad experience, highlighting the critical nature of customer service in the current business landscape. This article introduces a "Disruption-Ready" service model, which incorporates Emotional Diagnosis, Recovery, and Renewal to support employees during organizational changes while maintaining high-quality customer service. Our framework emphasizes the crucial role of employee well-being in service delivery, particularly during disruptions. Research from Gallup demonstrates that companies with highly engaged employees outperform their peers by 147% in earnings per share. We link disruptive events to employee performance and perceptions of organizational justice, highlighting the importance of proactive organizational support. Aimed at C-Suite executives, senior-level and HR leaders, this article presents a compelling business case for prioritizing employee resilience and well-being. According to Deloitte, organizations with effective change management programs are 3.5 times more likely to outperform their peers. Our Disruption-Ready model is holistic and includes people and process variables. The business relevance is clear: in an era where 89% of companies compete primarily on customer experience, organizations that invest in "Disruption-Ready" service models gain a decisive competitive advantage. This approach not only enhances customer satisfaction but also improves employee retention, productivity, and ultimately, financial performance. This article offers tools and strategies for the leadership team, the C-Suite and HR strategic thought leaders who are all interested in sustaining their organization’s competitive advantage.

download full article (pdf)

Rutgers University

About Rutgers Business Review

About Us