Skip to main content

This article highlights practical applications for managers and leaders of organizations stemming from recent research on regulatory focus theory. Research has shown that individuals with promotion concerns with growth and gain versus prevention concerns with security and non-loss have different: (1) risk-taking responses to change, both below and above the status quo; (2) values and cultural norms; and (3) moral judgments and ethical responses. Each of these new lines of research offers important dos and don’ts to members of diverse organizations.

Photo: iStock/csreed

download full article (pdf)
James Cornwell

James Cornwell

United States Military Academy

James Cornwell is an Assistant Professor in the Department of Behavioral Sciences and Leadership at the United States Military Academy. He received his PhD in psychology in 2014 from Columbia University. His research focuses on moral judgment and moral character, the...

Learn More >
E. Tory Higgins

E. Tory Higgins

Columbia University

E. Tory Higgins is the Stanley Schachter Professor of Psychology and Professor of Business at Columbia University. He is also the Director of the Motivation Science Center. He is a Fellow of the American Academy of Arts & Sciences. He has written Beyond Pleasure and...

Learn More >

Related articles

Case

Education

Management

Restructuring Health Sciences Higher Education in New Jersey: Strategy, Scope, and Implementation

by Douglas J. Miller, Cynthia Golembeski

The major universities offering health sciences education in New Jersey were restructured in a 2012 legislative act. The plan evolved from a limited transfer of...

read more
Flags on campus at Rutgers University

Education

Management

Partnerships

Merger of Equals? The Path Toward the Integration of New Jersey’s Largest Universities

by Douglas J. Miller, Cynthia Golembeski

The combination of the University of Medicine and Dentistry of New Jersey (UMDNJ) and Rutgers University in 2013 is the largest higher education merger in U.S...

read more
Building on the old queens campus
Book icon

Print Edition

Learn More
Rutgers University

About Rutgers Business Review

About Us