Skip to main content

We discussed the current business environment and recent developments with Joseph Stinziano, the Executive Vice President of Consumer Electronics & Enterprise IT at Samsung Electronics America, Inc. He shares his experiences and insights from his career path, his vision of the skills necessary to succeed in today’s business environment, as well as major trends in consumer electronics and some of Samsung’s newest products. He discusses Samsung’s IoT strategy, the connected life, and their approach to consumer engagement and customer experience management (CEM). He also has words of wisdom for executives, recent graduates, and current students.

Executive's Bio

Joe Stinziano is the Executive Vice President of Samsung Electronics America’s Consumer Business & Enterprise IT Division, where he is responsible for overseeing sales and marketing for an array of best-in-class consumer electronics products in the TV and Home Entertainment, Audio, Home Appliance and Personal Computing categories. Since joining the company as Vice President of Sales in 2009, Joe has been credited with establishing Samsung as a market leader in technology innovations, delivering on the company’s vision to reimagine the future with world-class technologies, products and design that enrich consumers’ lives and contribute to social prosperity. Prior to joining the Samsung team, Joe spent three years as Senior Vice President at D&M Holding responsible for marketing, sales, channel management and the P&L for the Denon brand. Joe also spent almost 10 years at Sony leading the company’s AV, Recording Media and HDD related businesses, and eight years at AT&T/Lucent where he worked in both sales and marketing in the consumer markets and products divisions. An avid sports fan and mentor to many within Samsung, Joe is passionate about developing the next generation of leaders, and inspiring his teams to embrace the company’s fast-paced, high-performance culture. Joe is a staunch supporter of a number of charitable causes and is personally invested in supporting a range of local missions in his home state of New Jersey – from feeding the hungry and housing the underserved, to inspiring local youth to become tomorrow’s business leaders. Joe also serves on the Board of Directors for Junior Achievement of New Jersey. Born and raised in northern New Jersey, Joe is an Alumnus of Rutgers University, where he graduated with a Bachelor of Science in Electrical Engineering. When he isn’t doing what he loves at Samsung, Joe enjoys spending time with his wife and two children.

download full article (pdf)
Can Uslay

Can Uslay

Rutgers Business School

Can Uslay is an Associate Professor and the Vice Dean for Academic Programs and Innovations at Rutgers Business School, Newark and New Brunswick. He received his MBA and Ph.D. from the Georgia Institute of Technology. His research interests lie broadly within marketing...

Learn More > Visit Author’s Page at university site >
Shen Yeniyurt

Sengun (Shen) Yeniyurt

Rutgers Business School

Dr. Yeniyurt is a Dean’s Research Professor in the Marketing Department. He has an outstanding interdisciplinary research record, and currently serves as the founding Co-Editor-in-Chief of Rutgers Business Review (RBR). RBR is a new Rutgers-based journal that aims to...

Learn More > Visit Author’s Page at university site >

Related articles

Marketing

Consumer Behavior

Paths to Purchase: The Seven Steps of Customer Purchase Journey Mapping

by Barry Berman

A consumer purchase map details the decision paths and key interactions customers encounter with a firm or brand as they move throughout the purchase process.

read more
Illustration of a mobile phones with lines and dots connecting different app icons

Consumer Behavior

Marketing

Group Marketing Strategies – Design, Implementation, and Measurement

by Jonathan Zhang

In the age of connected customers, organizations are increasingly devoted to social and group marketing. In doing so, firms need to consider not only...

read more
Pictures of faces connected my strings
Book icon

Print Edition

Learn More
Rutgers University

About Rutgers Business Review

About Us