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We present the 2018 Rutgers Business School (RBS) General Impact Index for business journals. The index has been updated using journal citation data from the period of January 2017 to September 2018. The RBS General Impact Index consists of two components: the Classroom Impact Index and the Popular Impact Index. The Classroom Impact Index is based on the total citations a business journal receives in business textbooks and the Popular Impact Index reflects the number of citations a journal receives in best-selling business books.

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Omer Cem Kutlubay

Omer Cem Kutlubay

Ph.D. Candidate

Omer Cem Kutlubay is a Ph.D. candidate at Rutgers Business School. Prior to joining Rutgers, Kutlubay earned his M.S in Marketing from Naveen Jindal School of Management, the University of Texas at Dallas. His research interests are marketing strategy, new product...

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Serdar Yayla

Serdar Yayla

Albion College

Serdar Yayla is an Assistant Professor at Albion College. Prior to joining Albion, Dr. Yayla earned his Ph.D. from Rutgers University and MBA in Marketing from the Krannert School of Management, Purdue University. His working experience includes commercial specialist in...

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Sevincgul Ulu

Sevincgul Ulu

New Jersey City University

Sevincgul Ulu is an assistant professor in the Marketing Department at NJCU. She obtained her PhD in Marketing from Rutgers University and she also holds an MBA degree from Freeman School of Business, Tulane University, with a concentration in Marketing and Global...

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Shen Yeniyurt

Sengun (Shen) Yeniyurt

Rutgers Business School

Dr. Yeniyurt is a Dean’s Research Professor in the Marketing Department. He has an outstanding interdisciplinary research record, and currently serves as the founding Co-Editor-in-Chief of Rutgers Business Review (RBR). RBR is a new Rutgers-based journal that aims to...

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