This paper offers evidence-based guidance for entrepreneurs using reward-based crowdfunding to launch or grow their businesses. While many campaigns successfully raise funds, a significant number fail to deliver the promised product. Drawing on academic research and two case studies, Coolest Cooler and Ooni, the paper emphasizes that aligning crowdfunding campaign design with the different elements of the business model is essential for long-term success. We propose a practical roadmap to help entrepreneurs move beyond initial funding goals and focus on product delivery, operational stability, and strategic growth after the campaign concludes.
