Yuriy Sorochynskiy is a seasoned business executive and strategist with over 25 years of experience in corporate leadership, crisis management, and value-driven transformation. As the CEO of Nemiroff Vodka Co., he has led the company's expansion into over 60 global markets, steering it through complex geopolitical and economic disruptions. His expertise spans corporate finance, law, marketing, and production excellence, making him a respected figure in Ukrainian business circles. A thought leader and reflective practitioner, Yuriy has also played a key role in shaping public discourse on crisis leadership and entrepreneurship through his Forbes Ukraine interview series, where he recorded in-depth discussions with numerous top Ukrainian CEOs. These conversations serve as an empirical foundation for his research work, capturing firsthand accounts of resilience, innovation, and strategic decision-making during unprecedented challenges.